środa, 8 kwietnia 2009

When creating our own identity, we set out to prove our key message, that every point of communication is a chance to advertise our company. We created a simple brand message and applied it across multiple touchpoints. One of the key elements of the identity was a direct mail in the form of a blood bag, which we personally delivered to creative directors in several ad agencies in Prague. As a result we've received quite a few interesting jobs and two bronze awards from the Czech Art Directors Club/Touch Branding

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