I still can't quite believe that we accomplished so much in just three months. UPPERCASE magazine is really the culmination of a dozen years of freelance graphic design experience and four years of this creative entrepreneurial adventure called UPPERCASE. All the skills I have acquired over the years have been put to use... and then some! It has been an amazing learning experience and so creatively satisfying/graphic exchange
Works for New York Magazine. Each week, New York Mag highlights a selection of upcoming events with a graphic for the first section of the magazine called the Intelligencer/sete dias
When creating our own identity, we set out to prove our key message, that every point of communication is a chance to advertise our company. We created a simple brand message and applied it across multiple touchpoints. One of the key elements of the identity was a direct mail in the form of a blood bag, which we personally delivered to creative directors in several ad agencies in Prague. As a result we've received quite a few interesting jobs and two bronze awards from the Czech Art Directors Club/Touch Branding