Candyking

To strengthen the Candyking brand and make it more of a presence in-store with the help of a new corporate identity for all communication units. The previous identity was unclear, and looked old-fashioned and out-dated. The new corporate identity was required to appeal to adults and chil-dren, and to be simple, unique and strong enough to establish the brand as a category leader in an otherwise “unbranded” sector. Candyking was also looking to launch in an international market/BVD