habanero pepers

This label redesign was created as a class assignment, is purely conceptual in its application, and is in no way affiliated with the Frieda's Company. Frieda's is the nation's leading distributor of specialty foods. This packaging for their line of habanero peppers was created in a fashion that would allow the natural beauty and freshness of the peppers to dominate. To complement the product and reestablish a feeling of purity, the label was executed utilizing clean typographic treatments/Brittany Laughlin