Background: To create a range of packaging that demonstrates a high level of performance and social responsibility while remaining linked to the skin care category.
Undertaking: To create a balance and synergy between the worlds of performance, philanthropy and cosmetics, this product creates a new category unto itself. Visual cues to ensure that the product is understood as something more essential than other cosmetics - this is a product that works as hard, and cares as much as the consumer does.
Undertaking: To create a balance and synergy between the worlds of performance, philanthropy and cosmetics, this product creates a new category unto itself. Visual cues to ensure that the product is understood as something more essential than other cosmetics - this is a product that works as hard, and cares as much as the consumer does.
